PERNOD RICARD TO OPEN MICRO DISTILLERIES IN 11 NEW CITIES
France-based distilled beverages firm Pernod Ricard will open micro distilleries in 11 new cities across the US, Europe and Australia, in a move to launch its Our/Vodka brand beginning June. Currently available as Our/Berlin, the Our/Vodka brand was launched in Berlin in March 2013 under a partnership with a local distiller. As part of the proposed plan, Pernod Ricard’s Absolut will partner with urban micro distilleries in cities across the world to craft a range of vodkas, which will be made using locally-sourced ingredients and will have their own flavor. The micro distillery for Our/Detroit will open in June, with Our/Seattle, Our/New York, Our/Amsterdam, Our/Los Angeles and Our/London opening later in the year. The Our/Austin, Our/Miami, Our/Nashville, Our/New Orleans and Our/Melbourne are expected to be unveiled in 2015.Our/Vodka founder Åsa Caap said that finding the right partner in each city is crucial. “Since we hand over the responsibility of running the local brand and business to them, it has turned out to be our most critical task. In fact, we only team up with people who we could see ourselves spending holidays with,” added Caap. Our/Vodka is packaged in a simple milk bottle featuring metal crown cap.